This 100% vegan, next generation, super-charged detoxifier is the ultimate rehab for color treated hair. Special ingredients, including baking soda and Vitamins C and E, very gently cleanse and deodorize hair while removing dulling build-up, without stripping color. Leaves hair feeling amazingly clean, soft, touchable and weightless, unlike any clarifying shampoo you've ever used. Unleash your shiniest, most vibrant color ever.Color Proof