DESCRIPTION Introducing Wide Awake Mascara! Instant Eye-Opening Mascara that instantly lifts lashes for an eye-opening, wide-awake look and locks in curl for hours. Get a wide-eyed look in seconds! The brush: Exclusive hourglass wire-tapered brush lifts and curls lashes, no lash curler needed! The formula: Lift & lock technology instantly lifts lashes for an eye-opening, wide-awake look and locks in curls for hours! BENEFITS • Makes eye look bigger • Comfortable and lightweight • Doesn't weigh lashes down • Flake, clump, and smudge proof • Exclusive hour-glass wire-tapered brush • Detangles, separates and provides volume • Designed with Smart Slip Technology, our mascara sticks to lashes, not to itself • Available in black, black brown, and brown • Ophthalmologist tested • Hypoallergenic TO USE • Sweep on from root to tip to lift and curl lashesAVON