Called the "king of rice" by Italians, Carnaroli rice is grown in the Piedmont region of Italy in the Novara Province. This long grain rice holds its shape during cooking, producing a creamy yet firm texture, ideal for creating a perfect risotto. O&CO.'s Carnaroli rice has been cultivated for six generations by a family of rice growers, whose respect for tradition, seasons and the environment helps to produce the highest quality rice.Oliviers & Co.