What it is: Cureology Voluminous Shampoo, ideal for fine to normal hair, creates long lasting volume, fullness, and shine while providing color protection. What it does: Utilizes natural keratin nanotechnology to transform hair from limp and lifeless to supple and vibrant. Proprietary blend of oat, whole wheat, rice and a unique quinoa protein complex penetrate deep into the cuticle, restoring hair to its optimal state with anti-aging properties, antioxidants, botanicals, vitamins and Omega-3. Color safe. What else you need to know: Cureology products do not contain sulfates, parabens, cocamide MEA, sodium chloride (salts), fillers, waxes or phthalates.Cureology Beauty