This is 100% pure organic Japanese matcha (culinary grade), which has been certified organic by the USDA, JONA (Japan Organic and Natural Foods Association) and the Soil Association. Culinary grade matcha is ideal for making matcha lattes, baked goods, ices and smoothies. WHAT ARE THE HEALTH BENEFITS OF MATCHA? Organic Japanese Matcha is rich in antioxidants. In fact, research at the University of Colorado, USA, showed that Japanese Matcha contains 137 times the EGCG of China green tips green tea. EGCG (epigallocatechin gallate) is the most powerful antioxidant in green tea. Antioxidants protect cells and DNA in the body from damage caused by free radicals. Free radicals are a cause of many diseases. Matcha tea is a low caffeine beverage that contains less than half the caffeine of a cup of coffee (matcha contains 32 mg of caffeine per gram). Research also shows that matcha green tea helps with weight loss and fat burning. According to the Washington Post (January 2016), matcha is one of "five healthy foods that will make their mark on 2016". It is the "next big thing". WHY ORGANIC? Organic food is safe food that you can trust. Organic food has very high standards of production and certification. Organic is pure, natural and avoids potentially harmful substances such as pesticides, synthetic fertilizers, artificial additives (artificial sweeteners, artificial flavourings, artificial colourings and artificial preservatives) and ionizing radiation. According to Time Magazine (June 2014), organic is "one of the best choices that we can make for the health of our families." WHY JAPANESE? American research has shown that Chinese matcha may contain high levels of lead (a toxic heavy metal). Also, during production of matcha in China, the leaves are generally pan-fried, which damages heat-sensitive micronutrients such as EGCG and L-theanine. All in all, Organic Japanese Matcha is a very good choice for health-conscious people.

• 100% Pure Organic Japanese Matcha Green Tea Powder | Culinary Grade | Ideal for matcha lattes, baking, ices and smoothies
• Excellent Superfood | 137 times the EGCG of China green tips green tea | EGCG (epigallocatechin gallate) is the most powerful antioxidant in green tea
• Certified Organic by USDA, JONA (Japan Organic and Natural Foods Association) and the Soil Association
• Made in Japan
• Freshly-made in Japan every month | Express air freighted to the USA for maximum freshness

100% Pure Organic Japanese Matcha Green Tea Powder | Culinary Grade | Ideal for matcha lattes, baking, ices and smoothiesDOCTOR KING