What Matters Most is What's Inside 100% Whole Grain - 28 g or More Per Serving Eat 48 g or More of Whole Grains Daily Simple Ingredients. Simply Made Since 1966 100% Whole Grain Cereal USDA Organic Certified Gluten Free Less Than 1 g of Sugar Low Fat Non GMO Project Verified Certified Organic by Oregon Tilth People have gathered around the table for years to share food and stories, feeding the stomach and the spirit. At Attune Foods, we make food we want to eat with you in mind. We believe pure ingredients taste better and are naturally nutritious, so that's what we use. We ourselves are label readers and know it's important for the ingredients listed to make sense to you. We believe in the wisdom imparted by our grandparents that balance and mindful eating are a part of a healthy lifestyle. Attune Foods commits to bringing you food that helps you feel good and that you can feel good about eating with your family. So that's us. If you've got a story to share about our foods, we'd love to hear it. America's favorite organic crispy brown rice cereal What matters most is what's inside...the box: We believe pure ingredients taste better and are naturally nutritious, so that's what we use. We take whole grains of U.S. grown organic brown rice and blend them with gluten free organic brown rice syrup and sea salt to enhance the natural flavor of the whole grain. Then, we cook the rice and puff it to its crispy best. Enjoy by the bowl, sprinkled over yogurt or in your favorite treat recipe.Erewhon