Healthier Rice for a Healthier Life Natural Source of Antioxidants 100% Whole Grain 60 g or More Per Serving USDA Organic Certified Organic by International Certification Services, Inc. Kosher Non-GMO Project Verified More Crop Per Drop Be Part Of The Solution Lotus Foods rices are selected for superior taste, fast and easy cooking, and nutritional value. We partner in fair trade with small family farmers to preserve local biodiversity and grow rice more sustainably. This means more healthy rice choices for you and your family, a cleaner environment, and improved quality of life for farmers. Better For You Legend has it this ancient grain referred to as 'longevity rice,' was reserved for the emperors of China. Treasured for its delicious roasted nutty taste, soft texture and beautiful deep purple color, Forbidden Rice is a natural source of antioxidants called anthocyanins-purple pigments also found in blueberries and acai-but without the sugar. A dramatic presence on any plate, this wholesome rice cooks in only 30 minutes. Now you can eat like an emperor every day! Better For People Forbidden Rice is grown organically on hundreds of small family farms in Heilongjiang, the Black Dragon River region of China's northeast provinces. Our price premiums translate directly into more income, better health, and brighter prospects for these families. Better For The Planet We are ramping up our commitment to support farmers who are adopting practices that go beyond organic. Using the System of Rice Intensification or SRI, they can improve their yields and incomes with less water, seed and no agrochemicals.Lotus Foods