What it is: An innovative, bold lipstick that provides long-wearing, show-stopping color and endless creamy comfort. What it does: Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families-with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.MAKE UP FOR EVER