Fairly Traded Responsibly Grown Taste the Difference. Make a Difference USDA Organic Kosher Pareve USDA Organic Certified by OCIA We roast these longer, turning the beans almost black, and bringing the natural oils out, for an intense, caramelized taste. A Rogers Family Company: The Organic Coffee Company is part of the Rogers Family company - experts in growing, importing, and roasting coffee while helping people and the environment since 1979. Taste the Difference. At the Organic Coffee Company, we actually own our own coffee farms in Central America and have direct relationships with many other organic farms. We believe an intimate knowledge of coffee farming as well as healthy, direct relationships with coffee communities make the highest quality beans.Organic Coffee Co.