Precious Purple, the new women fragrance by Sergio Tacchini, the iconic brand of Italian sportswear chic. I love purple. It's the colour of dreams - and I love dreaming. What do I love even more? Making sure my dreams come true. In my view, life is what you make of it. And I'm painting mine purple, out of positivity. Why else do I love purple? Because it's feminine, but not too girly. Because it's intriguing, and never too obvious. Because it's sexy, yet always with a touch of class. Purple. It's my colour. It suits my style. It expresses my personality. It follows me everywhere...Sergio Tecchini