FACT: SMARTBAITS FISHING LURES ARE DIFFERENT THAN ANYTHING YOU'VE SEEN BEFORE. Technology - Color Changes Everything! Fish see color and shades of the same color differently in different water clarities and in different light levels. Fish can see more than 40 feet in clear water, 14 to 16 feet in stained water and 3 to 5 feet in muddy water. Some colors are highly visible to fish at one time of day in one water clarity and invisible at another time of day in a different water clarity. Researchers don't know how fish perceive color but they do know which colors are most effective for catching fish in different water and light conditions. Smartbaits lures will change color according to water temperature and have the remarkable ability to imitate live, bleeding prey fish as they move through fluctuating water temperatures and thermoclines. These color changes imitate what prey fish do in nature and will trigger fish to strike. When an angler needs a 'reaction' lure that's going to entice a fish to hit, they reach for the Quick Jerk lineup of SmartbaitsTM. With built-in action, and color-changing technology, these lures are certain to attract fish from great distances. The Quick Jerk line-up will be the only jerkbait lures you'll need this year. The bottom of this lure CHANGES colors from Chartreuse to Blood Red.

• • Length (mm): 100 • Weight (g): 13.0 • Depth (m): 1.5 • Length (in): 4" • Weight (oz): ½ • Depth (ft): 5 • Price = $13.99

• Length (mm): 100 • Weight (g): 13.0 • Depth (m): 1.5 • Length (in): 4" • Weight (oz): ½ • Depth (ft): 5 • Price = $13.99Smartbaits