For a Happier, Healthier Life, Eat Pure Certified Gluten Free USDA Organic Non GMO Project Verified Vegan Certified Organic by Quality Assurance International (QAI) Unsweetened organic cherries and cashews with antioxidants and protein. It's kind of sweet, kind of nutty, totally healthy. Veronica's Story - Veronica Bosgraaf, Pure Bar Founder At age 6 my daughter decided to become a vegetarian. Right from our kitchen, she and I created the Pure Bar to give her the essential nutrients, protein, fiber and omega-3s her body needed. Only gluten-free, organic and vegan ingredients were used; and we knew it had to taste amazing or we wouldn't eat it. For happier, healthier life, eat Pure.Pure Bar