For a Happier, Healthier Life, Eat Pure Certified Gluten-Free USDA Organic Non-GMO Project Verified Vegan Veronica's Story Veronica Bosgraaf, Pure Bar Founder At age 6 my daughter decided to become a vegetarian. Right from our kitchen, she and I created the Pure Bar to give her the essential nutrients, protein, fiber and omega-3s her body needed. Only gluten-free, organic and vegan ingredients were used; and we knew it had to taste amazing or we wouldn't eat it. For a happier, healthier life, eat PurePure Bar